Case Studies
Case Studies
Consumer Incentives
ACER
ACER
Acer used branded prepaid gift cards as a consumer incentive to stimulate computer and tablet sales. The gift card program helped Acer meet specific price points and sales thresholds.
Foxtel
Foxtel
Foxtel used branded eftpos gift cards to help drive a 'member get member' campaign. Existing members that referred the lead and the newly acquired member were both rewarded with a Foxtel gift card.
Trade Incentives
Roy Morgan
Roy Morgan
Roy Morgan is a customer research organisation that has used branded prepaid gift cards to build loyalty with research participants.
Heinz
Heinz
Heinz incentivised their trade clients to order large quantities of products over a promotional period. For bulk orders a $50 eftpos gift card was provided as a reward.
Customer and Client Rewards
Vodafone
Vodafone
Vodafone uses our Secure Online Loading platform to load and issue cards to staff for tenure and performance.
CUB
CUB
CUB rewarded clients with a 6 pack prize in the form of a branded eftpos gift card to the equivalent value. We were able to fix the fee on the promotion so that CUB was protected against high claim rates. This pricing model also meant that CUB was charged less than the face value of the cards issued..